Most entrepreneurs and innovators with great ideas fail, in many cases because they don’t understand media dynamics. They don’t know what really drives people’s interest. Getting media coverage is not an art; it’s a science.

The Impatient Sprint

The main idea behind News-Worth Dynamics is that all stories need to have something to make them newsworthy. Not all information is newsworthy. Stories need to supply certain elements of interest to qualify as news. These elements of interest form the Seven Traits of News-Worth.

With that in mind, we created the Impatient Sprint, a step-by-step system combining the Google Design Sprint and creation of front-page stories.

We work closely with Taig Mac Carthy, the author of News-Worth Creation book and inventor of the News-Worth Canvas.

Build and test a remarkable product from scratch in just a week. It’s all about getting that head start.

Why use the Impatient Sprint?

It’s no longer enough to have a “good quality product”, you need to have the right, the remarkable product that will work in media. The Impatient Sprint is the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.

What does The Impatient Sprint look like?


Define the challenge




Choose & combine the best

the dinosaur

Build headlines & draft the articles


Study the Specimen

the Beast

Define the prototype


the prototype

the articles

user tests


the dinosaur

Use feedback to create next steps

& relax

What is the exact outcome?

The outcome of every Impatient Sprint Week is a high-fidelity prototype of your remarkable product, tested by real users, and a clear insight into your free media driven launch strategy.

You will save tons of time and valuable resources you would usually spend on long product development cycles and expensive advertising driven launches.

What happens after the sprint?

Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.

Get in touch

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